Bell Rock is a leading Real Estate Investment Firm that transforms traditional multifamily properties into human centric neighborhoods, with new resources, community spaces, technology, content and design.
We create value by de-commoditizing the residential space, and improving the living experience of our members.
Suburban Multifamily properties operate like a commodity. There is real difficulty to create differentiation, a competitive edge, or a unique value add.
Most properties are outdated (even when brand new), characterless and impersonal. Tenants live in a residential unit that is detached from its surroundings, and in turn have limited connection towards their immediate place of living.
Bell Rock has been demonstrating that tenants attach significant value to neighborhoods with more resources, opportunities, character and connection.
We transform the multifamily property into a human centric neighborhood, by bundling the traditional apartment rent with an entire package of neighborhood wide resources.
We deliver a clear living experience that tenants (our Members) can emotionally connect to and deeply care about. We Create idiosyncratic value both in our properties and for our properties.
BellRock has developed a new system to reshape an entire neighborhood through a set of design principles.
When we implement this system over an entire neighborhood-size property, we call it Affinitee.
Affinitee neighborhoods offer a de-commoditized living experience that adds value in our members’ lives. We bundle resources, shared values, and human interaction with the traditional member’s monthly rent.
From a business standpoint, by creating places that offer more, we increase our members’ willingness to pay, improve overall operations, and unlock real economic value.
Affinitee is a human centric neighborhood with new resources, community spaces, technology content, and design. Affinitee makes members feel connected, inspired, and empowered.
Our mission is to create new human centric neighborhoods by implementing a system that listens, learns, and maximizes the well being and the happiness of our members.